bello

Known for reflecting social commentary through their strong advertising and promoting racial diversity in fashion, the Benetton Group are celebrating 40 years of providing a new kind of children’s wear and have opened up ‘Benetton – A Children’s Story’, an archive of print campaigns, dating back to the seventies to where it all started.

Photographs from Alberto Dell’Orto, Oliviero Toscani, James Mollison

United Colors of Benetton


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